Wonderful Steiff Commercial

Don't Be Afraid Of The Dark

We came across this wonderful commercial touting the magic and charm of Teddy bears by Steiff of Germany. In this modern take on the classic toy, we see a young boy chased by his nightmares and the only one who can protect him is his Steiff Teddy bear. In the end, it says a simple truth about Steiff Teddy bears: "Protecting Children Since 1902".

Note: 1902 was the year that then-President Theodore Roosevelt refused to shoot a black bear cub while on a hunting trip in Mississippi. This became the subject of a Washington Post cartoon by Clifford Berryman and quickly became the inspiration for the Teddy bear as we know him today!

Steiff Commercial brought to you by The Toy Shoppe

The Toy Shoppe is proud to be Steiff's largest authorized dealer in the USA since 1975.

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