Important & Interesting Madame Alexander Milestones
Madame Alexander always infused a sense of excitement, wonderment and quality into her dolls, while never allowing her creations to emerge looking anything less than impeccable. Over the years, she initiated a series of "firsts" in the toy industry:
Madame Alexander introduce the first dolls based on licensed characters from literature and the movies. Alice in Wonderland, Little Women, and Gone with the Wind were pioneering doll concepts which remain popular to this day.
Madame Alexander is the first doll maker to create dolls in honor of living people (Queen Elizabeth in 1953, and the Dionne Quints in 1937).
Madame Alexander introduces the first dolls with "sleep" eyes that open and close.
Madame Alexander creates the first line of patriotic dolls to honor the U.S. Armed Forces bravely fighting in World War II.
Utilizing new technology from DuPont™, Madame Alexander creates the first dolls made of hard plastic.
Madame Alexander introduces the first full-figured fashion doll (Cissy®) wearing flawlessly designed, haute couture outfits.
Madame Alexander, in conjunction with the Smithsonian Museum of American History, the First Ladies dolls are displayed in their inaugural gowns for fans to see.
Madame Beatrice Alexander passed away at the age of 95.
The US Postal Service issues a stamp in honor of Madame Alexander as a pop culture icon featuring the Maggie Mix-Up doll.
The Office of the City of New York issues a Proclamation to the Madame Alexander Doll Co in celebration of 90 years of designing dolls in NYC.